In 2007, a quirky Starburst commercial introduced a character that would quickly become an internet sensation. Known as the "Berries and Cream Guy," the character, played by actor James Langham, became famous for his eccentric appearance and catchy jingle. Dressed in an elaborate, old-fashioned outfit with a frilly collar, the character sang, “Berries and cream, berries and cream, I’m a little lad who loves berries and cream,” while performing an exaggerated dance.
The commercial, which was intended to promote Starburst’s Berries and Cream flavour, became a viral hit. Its unusual and whimsical nature, combined with the infectious tune and the character's energetic performance, resonated with audiences, turning the ad into an unforgettable meme. Fans of the commercial began recreating the jingle and dance in various online videos, ensuring the Berries and Cream ad remained a staple of internet culture for years to come.
Though initially seen as a strange and light-hearted piece of advertising, the commercial's unexpected popularity highlighted the power of quirky, memorable campaigns. Even years later, the Berries and Cream jingle and dance continue to be referenced in pop culture, cementing its place as one of the most iconic and bizarre ads of its time.
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