If you have ever grabbed a bag of crisps, only to be surprised by the flavour inside, you are not alone. Walkers, one of the UK’s most beloved crisp brands, made a bold decision in the 1980s that still confuses snack lovers today. They switched the colours of two of their most popular flavours, breaking away from the traditional colour schemes used by other brands.
Typically, salt and vinegar crisps come in blue packaging, while cheese and onion come in green. But Walkers flipped the script, making their cheese and onion crisps blue and their salt and vinegar crisps green. This change was not a mistake but a deliberate marketing choice to set themselves apart from competitors like Golden Wonder. The switch helped Walkers build a unique brand identity, even if it left customers scratching their heads.
Despite ongoing debates and calls to revert the colours, Walkers has stuck to their decision. Generations have now grown up associating blue with cheese and onion, proving just how powerful branding can be. Love it or hate it, the colour swap remains one of the most talked-about quirks in British snack history.
And no, this is not the Mandela Effect!
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