In 2019, ITV's This Morning pulled off a memorable April Fools' prank that had viewers and co-presenter Phillip Schofield in fits of laughter, while Holly Willoughby was left in tears – all part of a carefully orchestrated hoax. The prank was centered around a live makeover segment, where a viewer was supposed to receive a dramatic transformation.
The segment began innocently enough, with Holly and Phillip introducing the makeover recipient, who was reportedly a member of the public in need of a stunning new look. However, as the transformation was revealed, the outcome was far from what anyone expected. The makeover was a disaster – the viewer’s hair was drastically altered, and their makeup was overdone, making them look almost unrecognizable. Holly's reaction was genuine, and she began to tear up, trying to comfort the viewer while clearly shocked by the results.
As the tension built, Holly's emotions grew, and she appeared genuinely concerned for the person on-screen. But just as things seemed to reach an uncomfortable point, the prank was revealed. The entire segment was staged as an April Fools' joke, with the makeover recipient playing along, and the whole team behind the scenes having set up the disastrous reveal for comedic effect.
Holly, though clearly taken aback initially, laughed once the prank was exposed, joining in the fun and acknowledging the trickery. The moment became an instant hit, and it highlighted This Morning’s fun and cheeky spirit when it comes to celebrating April Fools’ Day.
The prank left viewers both stunned and amused, with many applauding the production team for pulling off such a convincing hoax. It was yet another memorable moment from This Morning, adding to its history of lighthearted and entertaining April Fools’ Day antics.
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